It allows for simplified training (pilots, staff and ground crew), maintenance, scheduling, flight operations, and effective aircraft utilization. Single aircraft type has been an effective, low-cost strategy for Southwest Airlines. As of Dec 2019, it has a total of 747 Boeing 737s Aircraft. Since its inception, Southwest Airlines has exclusively used Boeing 737s for all its flight operations. Southwest Airlines is the 4 th most valuable airlines brand in the world, with a brand value of $6.6 Billion. Considering airlines is a cutthroat industry, it’s indeed a great accomplishment. In 2019, Southwest Airlines showed profits for 47 years consecutively. It fuels growth by allowing businesses to amass capital for expansion and R&D. Consistently ProfitableĪttaining high profits consistently is the main purpose of going into business. In 2019, Southwest Airlines was ranked #11 Fortune’s most admired company in the world. According to recent Forbes ranking, Southwest Airlines is ranked #2 America’s Best Employers 2019. Southwest Airlines has consistently been ranked as one of the best employers in America.
The airline has held the title of the best low-cost carrier for years. Using the airlines’ Low Fare Calendar, passengers can book flight tickets starting as low as $45 for a one-way flight.
One of the reasons behind Southwest Airlines’ large number of loyal customers is its low-cost flights. The airline has mastered the art of bringing the customer into the Southwest family using its enticingly warm LUV culture. Making every customer feel like a part of the family is an effective way to enhance customer loyalty.
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